Go-To Cards are the easiest way to pay a fare when boarding a Metro Transit bus or train – as customers are increasingly noticing.
Go-To and Go-To lite cards were used to pay for a record 57 percent of fares in November, and have accounted for nearly 53 percent of all fare payments this year. In 2012, Go-To Cards represented 47 percent of fare payments.
With a Go-To Card, customers simply touch a plastic card to an automatic card reader instead of using cash. The cards hold stored value, rides or multi-day passes that are automatically deducted. Customers can add value to their cards online or by phone anytime or at one of Metro Transit’s rail ticket machines or retail outlets. The cards also store transfers, can be automatically refilled and can be replaced if they are lost.
Go-To Card usage figures also include fares covered by program passes like the Metropass, U-Pass, Student Pass and College Pass, which offer unlimited bus and train rides at a fixed price over a period of time (e.g. a semester). U-Pass sales for the spring semester at the University of Minnesota are now on sale.
Metro Transit expanded the Student Pass program available to Minneapolis Public Schools high schoolers to South and Southwest high schools earlier this year. Through November, students have used Student Passes to take more than 1.4 million trips, a nearly 59 percent increase compared to the same period last year.
Ridership is also higher among customers participating in the employer-based Metropass program. Passes can be purchased pre-tax and some employers also subsidize their purchase. From Dec. 26-31, Metropass customers can bring a friend on regional buses, METRO lines and the Northstar Commuter Rail Line for free.
The widening use of Go-To Cards is aided by their expanded retail availability and the introduction of Go-To lite Cards.
Go-To Cards can now be purchased or refilled at more than 125 retail locations across the metro, now including all Cub Foods stores. New Go-To lite Cards, which provide 10 fares for a discounted rate, are also sold at retail outlets and in bulk to schools and social service agencies.
Go-To Cards have been available since 2007 and can be used on any bus trip operated by all regional transit providers, as well as the METRO Blue Line, Northstar and METRO Red Line.
> Go-To Cards
> Go-To Card User Guide
> Cub Foods is your go-to store for Go-To Cards
> Back to school with Metro Transit