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Fares METRO Blue Line METRO Red Line Rider Information

New Go-To Card vending machine at MOA 

| Friday, March 29, 2013 4:48:00 PM

Photo: vending machine for Metro Transit Go-To cards

A new vending machine that sells $20 Go-To Cards is proving popular with customers.

The machine was installed late last year at Mall of America Transit Centerthe busiest transit center in the Twin Cities.

Customers have purchased more than 600 Go-To Cards from the vending machine so far in 2013.

Metro Transit plans to install additional units at Uptown Transit Center and other popular locations in the near future.

 

Bus Light Rail Student Pass

MPS Student Pass rides surpass the one million mark 

| Wednesday, March 13, 2013 10:51:00 AM

Photo: Students from Minneapolis senior high school unboard a Metro Transit bus

Minneapolis senior high school students using Go-To Student Passes have taken more than one million rides on Metro Transit buses and trains in just seven months. An expanded partnership between Minneapolis Public Schools and Metro Transit to provide students with transit passes for the 2012-2013 school year began in August 2012. 

Passes, which are combined with student ID cards, were issued to eligible students at Edison, North, Patrick Henry, Roosevelt, Washburn, Wellstone and Transition Plus. Passes can be used to travel to and from school and other activities between 5 a.m. and 10 p.m. seven days a week. South and Southwest high schools are expected to join the program this fall. 

In a recent survey of MPS Go-To Student Pass users, eight in 10 said they use their passes to engage in learning opportunities throughout the Twin Cities. The top six activities reported were tutoring, athletics, school clubs, mentoring, internships and jobs.

Thanks for riding with us, MPS students!

Transit Information

Trip planning assistance in 170 languages 

| Tuesday, March 12, 2013 12:11:00 PM

Language Line, a telephone interpretation service available through Metro Transit's Transit Information Center and Customer Relations departments, has been well-received by customers after six months in operation. The service allows phone representatives to provide trip plans and transit information in 170 languages with the help of translators.

Metro Transit customer service

More than 80 percent of translations to date have been in Spanish; Somali and Hmong have made up about 13 percent of calls. Assistance has also been provided in Amharic, Oromo, Swahili, Tamil, Tagalog and Vietnamese. Language Line is used for about 25 calls per month.

Language Line is available at 612-373-3333. 


More from:

Star Tribune Transit information offered in 200 languages

 

 
 
 
 
 
 
Bus Good Question Light Rail Promotions

Good Question: Why are free rides offered to some events? 

| Tuesday, February 26, 2013 3:42:00 PM

With St. Patrick's Day around the corner and basketball and hockey seasons underway, customers have asked us about Metro Transit's free ride promotions.

Minnesota Wild bus light rail Metro TransitWe partner with organizations and events throughout the year to provide free trial rides in exchange for advertising and promotional opportunities. For instance, Metro Transit’s partnership with the Minnesota Timberwolves offers fans with game-day tickets free rides on buses and trains before and after games. In exchange, Metro Transit receives a valuable advertising package that promotes public transportation to fans before they get to the arena and also during games at Target Center.

Factors considered for selecting events and partnerships include the amount of value received in exchange for rides, minimum ride and attendance projections, transit service levels to the event and partnerships that are aligned with Metro Transit’s Mission Statement and Guiding Principles.

Promotions are a great way to get to know us!

Graphic promotion for TimberwolvesThe free rides are generally redeemable with a downloadable pass that is shown to bus drivers or Transit Police officers. We ask customers to answer a couple of questions before they download their pass. Last year, about 80 percent of those downloading passes said they had never tried transit or had only used it occasionally, and 75 percent said the free rides made them more likely to attend the event.

Miller Lite Free Rides promotions during St. Patrick’s Day and New Year’s Eve are different because rides are paid for directly by MillerCoors Brewing. In 2012, there were about 89,000 free rides given to customers during these annual programs.

Free trial rides offered through promotions or partnerships total about 0.3 percent of total annual ridership. 

Similar to sampling programs popular in the private sector (for example, free food samples in grocery stores), these trial rides provide easy opportunities for event goers to try transit. Our customer research shows that once people try buses and trains, they overwhelmingly have a good experience (90 percent) and are likely to refer our service to friends and family (95 percent). Sporting events are targeted because surveys show that fans who normally don’t take transit are willing to try it to games and then continue riding to other events. 

> See Metro Transit's Event Calendar for upcoming promotions and events

> Star Tribune: Try before you ride: free rides on the Red Line

Bus Rider Information

New customer information centers added to buses 

| Monday, February 25, 2013 1:00:00 PM

Having information easily available for customers such as bus route schedules, newsletters and service notices is important for both our regular riders and those new to using transit. A new onboard information center brings all transit information together in one convenient, consistent area right behind the bus driver.

All Customer Information in One Place

New customer information centers are a one-stop shop for printed schedules, comment cards, the Connect newsletter and other materials.

 

The pockets along the bottom of the information center will be used for printed schedules and brochures. Connect will be placed in the upper-right hand spot instead of hanging from handrails. Comment cards will be placed in the pocket below Connect and the area with the plexiglass cover will be used for specific customer communications and notices.

Timeline for Customer Information Centers

Today, about 100 buses have the new information centers. Over the next few months, they will be installed on 525 buses, more than half of the Metro Transit's fleet. All new buses will also have the information centers installed when they begin service. By 2016, nearly every bus in the fleet will have an information center.

 

 

 

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