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New transit-friendly HQ a perfect ‘Match’ 

| Monday, December 14, 2015 9:00:00 AM

Be the Match employee Mike Smith spends his time on the bus catching up on emails and listening to the radio.When Be the Match relocated to its new North Loop headquarters, Michael Smith thought he'd continue driving to work.

But weeks after the relocation, he gave up on the idea of driving and using one of the few underground parking spaces available to a small portion of the donor network’s 900-plus employees. 

The decision to go “all in” on transit came after Smith compared his options and became convinced commuting between Minneapolis and Lakeville on Route 467 would be considerably more relaxing than battling traffic on Interstate 35W, his routine for the last several years.

On the bus, Smith spends his time catching up on emails and listening to the radio, occasionally using free WiFi now available on some buses.

“It’s changed my life to be honest with you,” said Smith, Be the Match’s Director of Donor Shared Services. “My wife has even noticed. It’s not that shock and awe feeling where you need a half hour to decompress because the drive is so crazy.  It’s amazing what this is going to do to my family as well as my work.”

Smith isn’t the only Be the Match employee to embrace transit since the non-profit moved from Northeast Minneapolis to a site immediately adjacent Target Field Station. After working in a location with relatively limited transit options, staff now find the METRO Blue and Green lines, Northstar and dozens of express and local bus routes at their doorstep.

Chief Financial Officer Amy Ronneberg said Be the Match looked at 70 different locations but was sold on the North Loop in large part because of its transit access. Like many companies moving to the downtown core, Be the Match sees transit as a key to retaining and recruiting top talent, particularly when it comes to Millenials who are increasingly averse to driving.

“As we looked out into the future, we knew it was important to be in a place with vibrancy,” Ronneberg said. “Being here with all of the amenities and transportation options, I think we’ve opened ourselves up to a whole new potential workforce.”

With thousands of people passing by each day – especially during the Twins season – Be the Match also saw a chance to increase its visibility and raise awareness of its mission. Operated by the National Marrow Donor Program, Be the Match manages the largest and most diverse marrow registry in the world. 

To ease the transition for current staff, Metro Transit worked closely with Be the Match to help employees understand the options available to them. Be the Match also joined the Metropass program, which gives employees the opportunity to buy a low-cost transit pass that provides unlimited access to buses and trains.

Staff have also been given the freedom to work remotely and are encouraged to carpool, bike or walk to work.

Among those who have converted from a drive-alone commute to transit is Human Resources Coordinator Diane Dombeck, of Spring Lake Park. Before the move, she had taken Northstar just once to a Minnesota Twins game. Now, she takes the train daily to and from Fridley Station.

“I wasn’t sure how it would work, because it was a new thing to me,” she said. “But it’s really painless and a lot more fun than I thought it would be because you chat with other train riders and get to know people. I actually love taking it now.”

Dombeck was reminded of how different life will be when winter weather hit a few weeks ago and she had to drive to Be the Match’s former location. With traffic, the usual 25-minute commute turned into almost 90 minutes on the road.

“I really missed the train that day,” she said.

Metropass popularity growing

Be the Match is among several employers to join the Metropass program this year. The Mall of America, Delta and Regions Hospital also joined the program in 2015. Around 280 companies now participate in the Metropass program. Staff at participating companies can purchase the unlimited-ride passes for a flat monthly fee. The passes can be bought pre-tax and the cost is typically offset by an employer contribution. Any company with at least ten participants can join the Metropass program. To learn more, visit metrotransit.org/metropass.

Supporting TOD through grants, assistance

Be the Match’s new headquarters, at 524 5th Street N., were built by Minneapolis-based United Properties (United Properties has since sold the building; Be the Match has a 15-year lease, with the option of renewing). The Metropolitan Council provided a $487,000 brownfield clean-up grant to assist with pre-development at the site, previously home to a printing facility. To learn more about how the Council and Metro Transit are supporting Transit-Oriented Development through grants and technical assistance visit metrotransit.org/tod.

North Loop rising

Be the Match is among several recent developments in the area immediately surrounding Target Field Station. District 600, a new 78-unit apartment building adjacent to the Fulton Brewery, is set to open in February 2016. Construction is also underway on a new 12,000-square-foot brewery, Inbound Brewco., at 70 N. 5th Street. Metro Transit is planning to expand and improve its Heywood Campus north of Target Field. 

Bus Express Bus Fares Light Rail METRO Blue Line Metropass Northstar Promotions Ridership Student Pass University of Minnesota

Ready, Set, Go-To 

| Thursday, December 19, 2013 10:04:00 AM

Go-To Cards are the easiest way to pay a fare when boarding a Metro Transit bus or train – as customers are increasingly noticing.

Go-To and Go-To lite cards were used to pay for a record 57 percent of fares in November, and have accounted for nearly 53 percent of all fare payments this year. In 2012, Go-To Cards represented 47 percent of fare payments.

With a Go-To Card, customers simply touch a plastic card to an automatic card reader instead of using cash. The cards hold stored value, rides or multi-day passes that are automatically deducted. Customers can add value to their cards online or by phone anytime or at one of Metro Transit’s rail ticket machines or retail outlets. The cards also store transfers, can be automatically refilled and can be replaced if they are lost.

Go-To Card usage figures also include fares covered by program passes like the Metropass, U-Pass, Student Pass and College Pass, which offer unlimited bus and train rides at a fixed price over a period of time (e.g. a semester). U-Pass sales for the spring semester at the University of Minnesota are now on sale.

Metro Transit expanded the Student Pass program available to Minneapolis Public Schools high schoolers to South and Southwest high schools earlier this year. Through November, students have used Student Passes to take more than 1.4 million trips, a nearly 59 percent increase compared to the same period last year.

Ridership is also higher among customers participating in the employer-based Metropass program. Passes can be purchased pre-tax and some employers also subsidize their purchase. From Dec. 26-31, Metropass customers can bring a friend on regional buses, METRO lines and the Northstar Commuter Rail Line for free.

The widening use of Go-To Cards is aided by their expanded retail availability and the introduction of Go-To lite Cards.

Go-To Cards can now be purchased or refilled at more than 125 retail locations across the metro, now including all Cub Foods stores. New Go-To lite Cards, which provide 10 fares for a discounted rate, are also sold at retail outlets and in bulk to schools and social service agencies.

Go-To Cards have been available since 2007 and can be used on any bus trip operated by all regional transit providers, as well as the METRO Blue Line, Northstar and METRO Red Line.

    > Go-To Cards

    > Go-To Card User Guide

    > Cub Foods is your go-to store for Go-To Cards

    > Back to school with Metro Transit

    > Metropass

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