Marketing Events & Partnerships

Events/Marketing Partnerships

Guidelines for a Metro Transit Marketing Partnership

Interested in a marketing partnership that enhances your eventgoers' experience by providing convenient access by transit? Below are guidelines we use to select partners. A Marketing Partnership with Metro Transit focuses on promoting trial ridership in exchange for promotional value. Metro Transit is interested in partners who support our mission and believe in long-term transit ridership.

Please read and make sure you qualify for our partnership program before taking the time to submit a Marketing Partnership proposal.

Here are the criteria Metro Transit uses to select events for partnerships:

  • Metro Transit selects Event Partners that appeal to Metro Transit customers, and prioritizes inviting a diverse community of attendees, and encourages environmental sustainability, helping to promote taking cars off the road and using transit to get to and from the event.
  • Metro Transit considers potential Event Partners for their ability to help build future ridership based on expected attendance.
    • Must have an attendance of 1,000+ and an estimated 10% of attendees who will use the pass to qualify for a Marketing Partnership.
    • Preference given to events that take place over a weekend.
  • Partner events are typically entertainment oriented, such as concerts, theater productions, museum events, hiring events, and community events.
  • Partner events with transit service that would result in an increase in Metro Transit ridership that have easy access to Metro Transit stations (within one mile of a Metro Transit station) and that start and end within Metro Transit’s hours of operation and/or are served by regional late-night bus service.
  • All past Marketing Partnerships need to re-submit a new form each year. Metro Transit will reconsider partnership based on ridership from past years.
  • Partners agree to send results of ridership and feedback on sponsored transit passes back to Metro Transit.

Metro Transit will decline partnerships that:

  • Demean or disparage an individual or group of individuals.
  • Incite or encourage violence, unlawful or illegal behavior, or activities that are detrimental to the maintenance and safe operation of the Metro Transit system.
  • Promotes the use of cannabis onsite during the event.
  • Are political or religious in nature.
  • Are in any way injurious to Metro Transit and its mission.

If you meet these criteria and are interested in a possible Marketing Partnership agreement with Metro Transit, please complete the form below:

Marketing Partnership Form

Don’t meet the guidelines? Here are other options for Metro Transit rides for groups:

Metro Transit offers several pass programs available through employers, schools and organizations.
Metro Transit works with organizations assisting those experiencing homelessness or seeking help with employment. Details for social service and non-profit agencies
Large conferences or groups coming into town can purchase bulk tickets or use the Metro Transit app as a way for attendees or staff to use transit when in town.